Doggett Jones created a distinctive national advertising campaign to raise awareness, extol the features, highlight the aftersales support and drive sales of a new range of vans from MAN.

With a brief to step away from the conventional MAN product-focused advertising style, small to medium sizes businesses were targeted with an approach that centred on the drivers.

A series of four ads featuring our happy advocates were carefully crafted to cover themes of heritage, versatility, support and driveability. The campaign features in trade publications, online and in out-of-home applications.

Doggett Jones created a distinctive national advertising campaign to raise awareness, extol the features, highlight the aftersales support and drive sales of a new range of vans from MAN.

With a brief to step away from the conventional MAN product-focused advertising style, small to medium sizes businesses were targeted with an approach that centred on the drivers.

A series of four ads featuring our happy advocates were carefully crafted to cover themes of heritage, versatility, support and driveability. The campaign features in trade publications, online and in out-of-home applications.